AnyLuckyDay 2012 - The Year of Greatness
Posted on Dec 12th, 2011
Before we get into 2012, let us recap 2010 + 2011: I have worked with over 700 different and amazing companies. I’ve learned a lot along this journey, and most of all, I have realized that growing AnyLuckyDay can no longer remain a one-man operation. For those who are not aware, AnyLuckyDay has been a one-man operation since its inception in 2009. I’ve handled the marketing, the support, writing the content, doing the videos, answering emails, everything! Starting in January, Steven Kovar will join AnyLuckyDay as the Head of Marketing and he will also oversee Client Relations.

Enough about the past! Lets talk about 2012 and what is to come.

First, we will no longer be doing one promotion per day that lasts 24 hours and we will no longer have a calendar. We’ve received a ton of feedback from both our clients and our audience and this has allowed us to move forward into the format for 2012. We want to thank all the companies who responded to our random sponsor survey for their valuable input!

For 2012, promotions will be setup in time blocks. You can purchase a 7 day, 14 day, 21 day, or 30 day promotion and we’ll arrange a date with you for it to begin. Your promotion will run simultaneously with other promotions that are also currently running, but it will receive the same amount of exposure as every other promotion.

Second, we will no longer be handling the information for promotions through email or through a web form like Wufoo like we used last year.

In 2012, each company that we work with will receive their own username and password to login to our client dashboard. The dahsboard will allow you to submit the information we need for the promotion, as well as collect data about your promotions.

Third, videos will no longer be included by default with the promotions. Doing hundreds of promotions per year means making hundreds of videos per year. Unfortunately it has been a battle of quality vs. quantity and the quality of the videos have been sacrificed so that we can produce as many as possible.

In 2012, you will have the option of purchasing a video for your promotion at checkout. We will work directly with you to produce the best video possible, and you will also maintain all rights to the video and will receive a "clean" copy of it without our video bumpers in it.

Fourth, when promotions end, we often are asked by clients “how did it go?” We do track the basic statistics of the promotion, however, since they are so short (only 24 hours) and we have so many, it is hard to keep up with tracking each one.

Starting in 2012, since promotions are a minimum of 7 days, we will be able to track them better and provide more meaningful statistics. When purchasing a spot on AnyLuckyDay you have the option of purchasing promotion analytics. We will track everything ranging from visitors to clicks, tweets, likes, shares, comments, subscribers and more. You will receive a detailed report in your dashboard and a downloadable PDF version as well.

Fifth, companies often ask us “how many sales will I get when I run a promotion?” That’s a tough question to answer. It wouldn’t make sense to ask Google or Facebook “how many sales will I get if I run an ad with you”, since they just provide a marketing platform for you to advertise on. Since there is no way to provide an accurate estimate, all we can say is that we create content which is distributed to our audience and some sales may come from that. But, we want to do better...

AnyLuckyDay will be launching a marketplace in 2012. We have such a huge selection of products that we feature that it just makes sense for us to also sell them directly through our site. We’ll charge a $50 start-up fee to get your company and products listed in our marketplace, and we will apply a 5% transaction fee for each product sold. We handle the sale and the payments, you just ship the product. Checks will be mailed at the end of every month for sales made in the previous month. If you decide to become a part of our marketplace, you will be able to view this information in the dashboard.

Sixth, our main goal has been to get as many people as possible to enter and share our giveaways. For the past 3 years, the only way to enter has been to leave a comment. The most entries we’ve ever received in a giveaway with this method was 700, with the average around 150-200. We wanted to do better.

And we have. We’ve been testing new giveaway pages for 3 months now (Sept-Dec 11’), and they have proven to be true winners. Conversion rates are substantially higher, and we broke the record number of entries (700) on our very first test, with over 1,200 entries in 24 hours. The entries in our tests have averaged between 750-800 in 24 hours, which is a 400% increase over the old pages.

Seventh, AnyLuckyDay has remained a pretty small tight-knit community for the 3 years that it has been in existence. Growth has always been one of my main goals, but unfortunately with all the daily tasks that I have had to handle as the sole owner, growth has been extremely slow.

Over the past 3 months we’ve implemented several tactics to substantially increase our subscriber rates and our traffic. Here is some data to show you just how fast we are growing:

January 1, 2010 - We had 1,827 subscribers.
December 31, 2010 - We had 5,016 subscribers.
174.54% increase in subscribers in 2010.

January 1, 2011 - We had 5,036 subscribers.
September 1, 2011 - We had 5,764 subscribers.
14.45% increase in subscribers in the first 9 months of 2011.

September 2, 2011 - We had 5,764 subscribers.
December 1, 2011 - We had 10,726 subscribers.
86% increase in subscribers so far in the final 3 months of 2011.

What we are doing is working and we are only going to grow faster with the new format in 2012.

It’s been a long journey for me at AnyLuckyDay, and it’s only going to get better. I’m excited to have Steven join the team and I really believe 2012 will be a home-run year for our clients, our audience, and our company.

Thank you for your support and we hope to work with you in 2012

- Giancarlo Massaro
Founder, AnyLuckyDay