FriendFury was created because the founders felt it was difficult to find other Twitter users who share the same interest. Twitter has a tool to help you "discover" new friends, but they all tend to be celebrities and not normal people you can relate to or will actually get a response from. Since something new is always happening, FriendFury can now be the place to go when a new event takes the world by storm, or something major happens in the news. Just log in with your Twitter and choose the topics that mean the most to you, then they'll show you a list of potential friends who share the same interests for you to follow and engage with.

Just recently, they added a feature called Tweet Roulette, which is a fun way to break the ice with other FriendFury users. If you like Marketing, for instance, FriendFury will choose another user at random who also likes Marketing and let you send a tweet to them to initiate a conversation. You can introduce yourself or ask an insightful question about marketing.