Pricefalls is an online marketplace featuring a unique yet proven Dutch Auction or falling price format. This option of 'gravity shopping' ensures that both the merchant and consumer walk away with the feeling of satisfaction that they got a great deal. Here's how it works: Pricefalls has hundreds of different stores that sell their products on their site. These stores put their products on the block at a relatively high cost, with a predetermined and undisclosed basement bid they'll accept. Consumers can then bid downwards for these items. If the price for an item falls to the designated amount entered by a user, that user gets the item.

For today’s giveaway, we’re featuring a product from Ohloot, a premier jewelry deal of the day site that features their products on Pricefalls. They are based in the heart of New York cities' Jewelry District and they are a well respected company that has conducted business worldwide for more than 15 years. This 1.4 Carat Genuine Peridot Sterling Silver Ring retails for $88 but can be yours today for just $18.