Kellogg’s Holiday Baking Challenge

Sift it, sprinkle it, serve it up —Kellogg’s cereal is the star of America’s next must-make holiday dessert. To find it, Kellogg’s is teaming up with culinary expert, cookbook author, and TV host Padma Lakshmi to host a live, cereal-centric baking competition — and they’re looking for innovative bakers like you to compete. Four contestants will face off at Kellogg’s NYC Café to transform their favorite Kellogg’s cereals into inventive new holiday baked goods, with each dish judged by Padma herself on appearance, aroma, creative use of cereal, and taste. Kellogg’s will fly the four most promising applicants to New York City to compete, with the winning dish gaining a spot on Kellogg’s NYC Café’s holiday menu, plus a full media promotional tour for the chef and their dessert — right next to Padma.