Today is January 20, and today's contest is sponsored by Red Slice. [3] THREE lucky winners will each receive a copy of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget.
Maria Ross is the founder of Red Slice as well as the author of Branding Basics for Small Business. She has almost 20 years experience with brands such as Microsoft, Discovery Networks, Monster.com as well as many small businesses, technology start-ups and solopreneurs. This book is the go-to book for small businesses and entrepreneurs everywhere.

Maria uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the "big guys" create tribes of loyal followers. How do they do it? Well, the secret is starting with a strong brand strategy. Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn't about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do.
About Red Slice

Red Slice is a branding and marketing consultancy that works strategically with your organization to launch fresh new brands, revitalize existing ones, craft and clarify delicious messaging, and recommend powerful marketing strategies. Their eclectic mix of creativity and business savvy helps you engage, inform and delight all audiences – customers, partners, employees, donors or volunteers - so they keep coming back for more. Armed with time-tested marketing acumen, innovative ideas and a network of talented specialists, they offer brand strategies that turn heads and get results.
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